history & growth

La Cocinita magazine was started in May of 1996. For two years our coverage focused almost exclusively on the turbulent but growing food scene in Albuquerque. In 1998 we began a new and ongoing era of expansion for La Cocinita in which we tripled our copy count and distribution and increased the scope of our editorial coverage to include Santa Fe, Taos and the best of the rest of New Mexico. Now fully established, La Cocinita magazine remains the fastest-growing periodical in New Mexico. We are dedicated to this continued growth, with the aim of reaching an ever-greater readership.

who reads La Cocinita?

Average Age: 39.5
Gender: 64.7% women; 35.3% men
Education: 78.7% of our readers have bachelors degrees, 36.4% have completed post-graduate and doctoral degrees. Virtually all who have not yet earned degrees are current university students.
Average Income: $56,000 La Cocinita's broad readership spans a wide range of occupations from college students to homemakers to doctors, lawyers, and other business professionals.

 what our advertisers say

We advertise with La Cocinita because we consider it an effective way to reach the local community. It's where we want to be.
--Jean Bernstein, owner, Double Rainbow

We use La Cocinita because it reaches the target market we are trying to pull in: a sophisticated, upper-end diner that wants more than a chain restaurant.
--Terry Keene, co-owner, Artichoke Cafe

We found that many participants in our high tea had first read about the event in our ad in La Cocinita. We have been very pleased with the response.
--Elaine Lewis, general manager, Bound to be Read

La Cocinita gives us the best for our buck--we get a high number of responses from our ad, and it has longevity--one ad gives us a great return over several weeks.
--Rob Spalding, general manager, Maria Teresa

Many of our clients read La Cocinita and the tie in was just a natural. We are very pleased with La Cocinita and its staff.
--Joe McDermott owner, Kitchen Studio

Impressed with their quality of work and ability to provide interesting articles, we always enjoy reading La Cocinita. As much of a fan as we were, the opportunity to advertise our restaurant in the magazine was never exercised until a year ago; it was then that Margaret Brown wrote an article on our establishment. We were impressed with the significant response we received, not to mention the fun we had meeting fellow La Cocinita fans! Recognizing a good value, we haven't missed an opportunity to advertise in La Cocinita since.
--Matthew and Barbara Besse-Brewer, owners, Café Bodega